How to Sell Your House Without a Realtor
I understand you want to sell your home without a real estate agent so let me show you how to do it. But you’ll need a solid game plan. You might decide to avoid paying commission fees or you could want to handle everything personally. Either way, I’ll walk you through what actually works. The following information will assist Richmond residents together with all Virginia homeowners throughout their home selling process.
Disclaimer: Eagle Cash Buyers buys houses as-is for cash and can close on your schedule. The following article provides FSBO selling tips together with information about when selling your property to an investor becomes a good option. You should look at this guide to selling your house fast for cash because it shows you other ways to sell quickly.
Understanding the Local Process
The thing is. Different states maintain separate regulations which control disclosure requirements and contract terms and closing procedures. The sale of a house in Virginia requires sellers to follow specific state rules which include completing the Residential Property Disclosure Statement. The material presents a challenging reading experience.
A local real estate attorney can be worth their weight in gold here, especially if you’re going solo without an agent. For more details on what to expect, see how to transfer property ownership in Virginia.
The cost of avoiding listing agents together with buyer agents typically results in savings between 2% to 3% and an additional 2% to 3%. But here’s the catch. You might still end up paying that buyer’s agent commission unless you happen to find someone without representation. It happens, but don’t count on it.
Disclaimer: This information is for educational purposes only and is not legal or financial advice. Please consult a licensed professional to get proper advice for your individual circumstances.
Step-by-Step FSBO Selling Plan
- Check the competition. Start your weekend by visiting multiple open houses throughout your neighborhood. Online listing sites tend to make people scroll endlessly. You require information about the actual sale price of the split-level house down the street instead of its listed price. Sellers usually get their home’s worth wrong by about 10 to 15 percent because they fail to do proper market research.

Research local sales to price competitively. - Schedule a pre-listing inspection with a home inspector. Yes, the price range will cost you between $200 and $500. But finding out about that sketchy electrical panel now beats having a buyer walk away at the last minute. I have witnessed three real estate deals end in failure during the final three days before closing because of unexpected issues which should have been discovered earlier.
- Make necessary repairs. Your kitchen faucet makes a dripping sound so you need to fix it. The trim that’s been loose since 2019? Time to break out the hammer. Focus on the stuff buyers will actually notice. The condition of your home will receive a new evaluation from buyers because of minor repairs.
- Stage your home. Your goal requires you to replace all your furniture with new items. The first step requires you to remove all mess while bringing in natural light and relocating the large couch that occupies most of your living space. Buyers need to envision themselves living there.
- Take professional photos. Your cousin’s iPhone shots probably won’t cut it. Good photos are basically your home’s first impression. And we all know how those go. Professional photography typically costs $150 to $500 but can mean the difference between crickets and multiple showings.
- Market aggressively. Your yard sign will not create any effect as a single advertising tool. You’ll need FSBO sites, maybe a flat-fee MLS service, and probably some social media hustle. Most buyers start their search online these days.
- Understand your contracts. Those state-specific purchase agreements aren’t exactly bedtime reading, but you need to know what you’re signing. If you are uncertain about your situation then you should get professional assistance. A mistake here could cost you thousands.
Pricing Example: FSBO vs Cash Buyer
Let me break down the math with actual numbers from a recent transaction:
- As-Is Market Value: $250,000
- Estimated Repairs: $20,000
- Agent Commissions (6%): $15,000
- Closing Costs: $5,000
FSBO Sale: You’d pocket around $245,000 ($250,000 minus $5,000 in closing costs). But remember, this assumes everything goes smoothly and you don’t mind the house sitting on the market for a while. The average FSBO home takes about 77 days to sell.
Cash Buyer Offer: They might offer $215,000 after factoring in the $20,000 in repairs and their profit margin. No repairs on your end, though. No strangers traipsing through your bedroom on Sunday afternoons either. Plus, you could close in as little as 7 to 14 days.
The lower number sometimes makes sense. Especially if you need to sell quickly for a job relocation or family situation. The article about quick home sales provides more details about this process.
Marketing Your FSBO Property
A perfectly priced home is useless if nobody knows it’s for sale. The marketing piece is where a lot of FSBO sellers stumble. I have assisted thousands of sellers during the past ten years and I understand which strategies succeed and which do not.
- Get on the major FSBO sites. Consider purchasing access to MLS through a flat-fee service. The platform requires between $300 and $500 to access yet it connects you with 90 percent of all home buyers.
- Those grainy, dark photos from your phone? They’re not doing you any favors. Quality photos and video tours should be your priority to purchase. Professional photos of homes sell 32% faster than homes without professional photography.
- Join local groups on Facebook and Nextdoor. People will always be searching for something or someone who knows about the search. I’ve seen homes sell within days just from neighborhood connections.
- The weekend open house events continue to attract visitors. Invite the neighbors. The service works better than I expected. Your friends and family members might be interested in relocating to your current area.
- Your yard sign needs to stand out from the street while showing a phone number which drivers can easily read as they pass by. Consider adding a QR code for instant property details.
Good marketing can level the playing field between you and agent-listed homes, whether you’re in Richmond or anywhere else in Virginia. The article about selling your home without stress provides helpful advice to reduce your stress during the selling process.

Quick Seller Checklist
- Research the actual sale prices of similar homes instead of their asking prices
- Schedule that pre-listing inspection
- Fix the obvious problems first. Take great photos after you have removed all the clutter
- Get your listing everywhere you can. Read all of these contracts before you sign anything
- Have a backup plan if your timeline gets tight. Keep detailed records of all inquiries and showings
FAQs About Selling Without a Realtor
Can I really save money by selling FSBO?
The listing agent’s commission of 2% to 3% will be eliminated. The buyer’s agent commission is tricky. You could skip it, but that might shrink your buyer pool considerably. Consider the worth of your time together with all your marketing costs and potential errors you might experience during this process. Based on my experience around 60 percent of FSBO sellers choose to work with an agent at some point.
How long will it take to sell my home?
FSBO properties usually take longer to sell than properties listed with agents but the actual time depends on the market conditions in your area. Hot areas in Virginia might see quicker movement if you price it right. The typical outcome emerges from sustained effort. The median time on market for FSBO homes is about 77 days, compared to 31 days for agent-listed homes. If you need to sell quickly then check out these quick house selling tips.
What if I get a lowball offer?
First, take a breath. The rejection does not attack your person even though it might seem like it does. Counter with something backed by actual comparable sales data. And honestly? If you need to move quickly, that “lowball” cash offer might look pretty good when you factor in carrying costs and the stress of waiting. The costs of mortgage payments together with utilities and insurance and maintenance expenses will continue to accumulate for every month your house remains unsold. (If foreclosure is looming, consider reading how to stop foreclosure in Virginia.)
Do I need a lawyer?
In Virginia, the law does not demand you to have legal representation but you should get an attorney to check your documents. Real estate contracts have expensive consequences when things go sideways. A few hundred dollars for legal review beats thousands in problems later. The typical cost for FSBO transaction help from real estate attorneys runs between $500 and $1500.
What are the biggest mistakes FSBO sellers make?
The main error is to set the price too high. Then there’s poor marketing, inadequate disclosure, and negotiating without understanding market conditions. Many sellers fail to recognize the complete duration of time which selling their property will require. The process requires at least 20 to 30 hours of your time to handle showings and paperwork and negotiations. Some sellers also forget about buyer financing falling through. About 23% of contracts fail due to financing issues.
Conclusion
Selling without a realtor isn’t impossible. Plenty of people do it successfully. Selling your property requires ongoing effort. You need to learn about your neighborhood market while setting a fair price and working hard to promote your property and understanding contract details.
After over 1,000 transactions, I can tell you that FSBO works best when you have time, energy, and a bit of sales experience. Eagle Cash Buyers provides an alternative option for people who find the process too complicated or need to sell their property quickly. The quickest path to success proves more valuable than the most expensive route. Especially when you factor in the certainty of closing and the peace of mind that comes with it.




